MBA-FPX5910 Assessment 3: Annotated Outline
Assessment 5: Reflection and Goal Setting (Note: this assessment is not part of the Capstone paper)
This paper will summarize how your strengths—as identified in the BetterUp leadership assessment and improved through your coaching—helped you to create an effective capstone project. Your paper will include a reflection of your growth, how you have applied your strengths, & how you would apply those strengths further to enact the recommendations you made in your Capstone paper.
• Single spaced, professional style.
• Reference your BetterUp strength assessment results and coaching
• Length is 2-4 pages
Running Head: ANNOTATED OUTLINE 1
Annotated Outline
I. Abstract
A. This paper focuses on the Frontier Airlines industry.
B. The company operates in highly dynamic and competitive airline industry.
C. The papers will discuss competition and market structures in the industry
D. Ethical considerations, leadership, and collaboration aspects will be discussed in detail.
II. Introduction
A. The Frontier airline company is an American corporation that operates in the transportation industry.
B. The company’s headquarters are located in Denver, Colorado.
C. Frontier Airlines Company was founded in 1967 and has grown over the years to become a key player in the transportation industry (Park& Seo, 2019).
D. Currently, the company is the eighth largest airline in the U.S and operates flights to over one hundred destinations in the U.S (Park& Seo, 2019).
E. The company has more than three thousand employees working in different parts of the world.
F. The company has a simple organizational structure, which makes it easy to make quick decisions (Park& Seo, 2019).
G. This paper aims to discuss competition in the airline industry, market structures, ways in which the Frontier airline can leverage technology to attain competitive advantage and overcome barriers to competition
III. Competition in the Airline Industry
A. The Frontier airline company faces significant competition from giant companies in the industry (Balliauw et al., 2018).
B. New applicants in the market make it difficult for the company to compete effectively (Park &aSeo, 2019).
IV. Market structures
A. The airline industry has four main structures, including monopoly, oligopoly, perfect competition, and imperfect competition (Balliauw et al., 2018).
B. These structures are determined by the changes in the cost of flights (Balliauw et al., 2018).
V. Use of technology to attain competitive advantage
A. Technology can be used to develop innovative products (Balliauw et al., 2018).
B. Technology can be used in the airline industry to provide improved customer services (Balliauw et al., 2018).
VI. Overcoming Barriers to competition
A. Innovating aggressively (Park &aSeo,a2019).
B. Providing training and development programs for employees (Park &aSeo, 2019).
VII. Ethical Considerations
A. The primary ethical considerations in the airline industry include fairness, honesty, confidentiality and privacy (Ringham & Miles, 2018).
B. The ethical standards revolve around avoiding harming people, telling the truth, meeting obligations and taking responsibility (Ringham & Miles, 2018).
VIII. Leadership and collaboration
A. Effective leaders think big. Leaders in the airline industry must be critical thinkers to solve common problems in the sector (Marson, 2019).
B. Leaders in the airline industry must be able to encourage people to collaborate and work as a team. Collaboration is an essential element in effective leadership (Marson, 2019).
IX. Recommendations
A. The Frontier airline company should innovate aggressively, particularly in creating new customer services to gain a competitive advantage (Marson, 2019).
B. The business should offer training and development programs for its leaders to develop the knowledge and skills required for effective leadership (Marson, 2019).
X. Conclusion
A. The Frontier airline company faces significant competition from giant companies in the industry.
B. The company should develop various strategies to attain competitive advantage in the market.
C. Training leaders can help them develop skills required for effective leadership.
References
Balliauw, M., Meersman, H., Onghena, E., & Van de Voorde, E. (2018). U.S. all-cargo carriers’ cost structure and efficiency: A stochastic frontier analysis. Transportation Research Part A: Policy and Practice, 112, 29-45. Retrieved from /orders/www.sciencedirect.com/science/article/abs/pii/S0965856418300168
Marson, N. (2019). Leadership coaching. In Leading by Coaching (pp. 135-169). Palgrave Macmillan, Cham. Retrieved from /orders/link.springer.com/chapter/10.1007/978-3-319-76378-1_5
Park,aA.aH.,a&aSeo,aK.a(2019).aCommonaOwnershipaandaProductaMarketaCompetition:aEvidenceafromatheaU.S.aAirlineaIndustrya48(5),a617-640. Retrieved from http://www.e-kjfs.org/upload/pdf/KJFS-2019-10-48-5-617.pdf
Ringham, K., & Miles, S. (2018). The frontier of corporate social responsibility reporting: the case of the carrier industry. Journal of Sustainable Tourism, 26(7), 1043-1062. Retrieved from /orders/www.tandfonline.com/doi/abs/10.1080/09669582.2017.1423317
ADDITIONAL INSTRUCTIONS FOR THE CLASS
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- Discussion Questions (DQ)
Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words. Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source. One or two-sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words. I encourage you to incorporate the readings from the week (as applicable) into your responses. MBA-FPX5910 Assessment 3: Annotated Outline
- Weekly Participation
Your initial responses to the mandatory DQ do not count toward participation and are graded separately. In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies. Participation posts do not require a scholarly source/citation (unless you cite someone else’s work). Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.
- APA Format and Writing Quality
Familiarize yourself with the APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required). Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation. I highly recommend using the APA Publication Manual, 6th edition.
- Use of Direct Quotes
I discourage over-utilization of direct quotes in DQs and assignments at the Master’s level and deduct points accordingly. As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content. It is best to paraphrase content and cite your source.
- LopesWrite Policy
For assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me. Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes. Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own? Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for tips on improving your paper and SI score.
- Late Policy
The university’s policy on late assignments is a 10% penalty PER DAY LATE. This also applies to late DQ replies. Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances. If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect. I do not accept assignments that are two or more weeks late unless we have worked out an extension. As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading. MBA-FPX5910 Assessment 3: Annotated Outline
- Communication
Communication is so very important. There are multiple ways to communicate with me: Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class. Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.
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