FPX 5332 Project Scope Statement Paper

Develop a scope management plan and a work-breakdown structure for a given scenario or a real-world project of

your choice, using the provided Project Scope Statement Template.

Please refer to the attachments for further instructions…

Cosmo, Inc.

Cosmo, Inc. is a leader in the development and distribution of wearable technology, including fitness coaching, nutritional coaching, and lifestyle advising products. The company holds a 33-percent market share in the wearable technology category. After doing marketing analysis, senior leadership realizes the onset of competition could negatively impact future earnings.

CEO and President Harold Living tells his leadership Cosmo, Inc. needs a new marketing strategy to not only increase market share but to maintain current levels. Based on data analytics, Cosmo decides to incorporate technology trends into the company’s strategic marketing, including:

• Internet of Things (IoT).
• Digital services.
• Data analytics.
• The mobile technology movement.

Living selects a task force to review Cosmo, Inc. and their competitors’ data analytic reports to recommend a new strategy.

Customer Demographics

Demographics include but are not limited to:

• Ages 25–50.
• College educated.
• Annual income greater than $75,000.
• Residents in cities with population greater than 500,000.
• Technology savvy.
• Utilize mobile technology at work and home.
• Utilize Cloud technology at work and home.

Marketing Campaign Strategy Objectives

The campaign’s goals are as follows:

• Develop a marketing campaign strategy to increase production of wearable technology by 25 percent.
• Increase customer base by 20 percent by identifying unknown customer segmentations based on age, demographics, income, education, and technology.
• Utilize current technologies, including social media and data analytics, for predictive analytics to identify known and unknown customer segments.
• Become a leading competitor in wearable technologies.
• Become a leading competitor using trending technologies, including IoT, mobile technology, and artificial intelligence applications.
• Integrate technology into current ERP and Marketing systems to create an improved digital business of the future and to deliver and support products to improve the customer experience and “mesh” embedded services of people, devices, and content.
• Develop and implement a new process within the Customer Service department to establish new-product support services.
• Meet current and future neutrality regulations.

Project Specifics

Details about the project include but are not limited to:

• Timeframe: 10 weeks.
• Budget: $150,000.
• Campaign length: 6 months.
• Measurement: Performance reports to be developed in order to monitor the increase in customers and customer satisfaction rates.
• Departments involved:
  •  
  •  
  • Information Technology.
  • Customer Service.

ADDITIONAL INSTRUCTIONS FOR THE CLASS

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• Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words. Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source. One or two-sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words. I encourage you to incorporate the readings from the week (as applicable) into your responses.

• Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately. In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies. Participation posts do not require a scholarly source/citation (unless you cite someone else’s work). Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

• APA Format and Writing Quality

Familiarize yourself with the APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required). Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation. I highly recommend using the APA Publication Manual, 6th edition.

• Use of Direct Quotes

I discourage over-utilization of direct quotes in DQs and assignments at the Master’s level and deduct points accordingly. As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content. It is best to paraphrase content and cite your source.

• LopesWrite Policy

For assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me. Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes. Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own? Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for tips on improving your paper and SI score.

• Late Policy

The university’s policy on late assignments is a 10% penalty PER DAY LATE. This also applies to late DQ replies. Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances. If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect. I do not accept assignments that are two or more weeks late unless we have worked out an extension. As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

• Communication

Communication is so very important. There are multiple ways to communicate with me: Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class. Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.

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