Corporate Rebranding Project Presentation
Description
Scenario
YOU ARE A SENIOR EXTERNAL RELATIONS EXECUTIVE FOR T. EDWARD INC., A GLOBAL TEXTILE COMPANY. THE COMPANY MANUFACTURES NATURAL AND SYNTHETIC MATERIALS FOR A VARIETY OF PRODUCTS USED BY SEVERAL LARGE COMPANIES KNOWN WORLDWIDE. T. EDWARD INC. HAS RECENTLY COME UNDER PUBLIC SCRUTINY FOR A TRAGEDY IN ONE OF THEIR MANUFACTURING PLANTS LOCATED IN INDONESIA. THE MANUFACTURING FACILITY COLLAPSED ON WORKERS, TRAPPING MANY AND KILLING SEVERAL EMPLOYEES. OFFICIALS REPORT THAT THE BUILDING COLLAPSED UNDER PRESSURE FROM AN UNUSUALLY HEAVY RAINY SEASON IN THAT AREA. HOWEVER, THE PUBLIC IS CLAIMING POOR WORKING CONDITIONS AT THE MANUFACTURING PLANT.
With stakeholders and shareholders in conflict, the shareholders bring in a new CEO to help create a new brand image for T. Edward Inc. As a Senior External Relations Executive, the new CEO has asked you for input via a Presentation to the Board of Directors. You will need to review the areas of value chain management, leadership principles, financial decision-making, data-driven strategies, innovation, and entrepreneurship, as well as sustainability for a competitive edge as part of the Corporate Rebranding Project.
Instructions
IN MICROSOFT POWERPOINT, CREATE A PRESENTATION, INCLUDING SPEAKER NOTES, FOR THE CEO AND BOARD OF DIRECTORS WITH YOUR FINDINGS IN THE FOLLOWING AREAS:
Provide an overview of the best practices that T. Edward Inc. can use to manage value chain processes for optimal organizational performance
Highlight some of the industry best practices regarding leadership principles that optimize personal and interpersonal employee engagement
- Discuss the uses of strategic decision-making using financial data
- Discuss the benefits of data-driven decision-making
- Outline the role of innovation and entrepreneurship in an organization’s culture
- Discuss the best practices of an organization’s use of strategies, tactics, and ethics on its competitive advantage and sustainability
- Provide a recommendation of a go forward strategy for T. Edwards Inc.’s rebranding effort
- Provide attribution for credible sources
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