Business Management Essay

1. COMPETENCY

   Break down the business analytics service and elaborate on the roles necessary for enterprise-level support.

   SCENARIO

   For the past few months, you have been working for a top destination tourism board within the United States. Among other tasks, they also act as a third-party reseller of attraction tickets in one of the world’s top vacation destinations. The organization has an e-commerce presence where tickets are sold online and at a physical store location where people can go to purchase tickets in person.Your organization presented you with their desire for additional information about how well each of their products is selling. The market research team within the organization understands their city and destination well but does not understand how to gather insights around the sale of tickets or turn this into meaningful business insight.

   INSTRUCTIONS

   Your manager has asked you to provide a one-page executive summary and includes the following:

   • Identify at least three business intelligence roles that could be added to the market research team to provide the insight they are requesting.
   • Explain how these business intelligence roles will help the organization achieve a better understanding of their data.
   • Discuss the services a business intelligence team provides to different departments and the leadership of the organization.
   • Be sure the document displays proper grammar,spelling, punctuation, sentence structure, and references cited in APA format.

   RESOURCES:

   Recommended Library Databases

   • Business Source Complete via EBSCO: /orders/guides.rasmussen.edu/ebsco-business
   • Business via ProQuest: /orders/guides.rasmussen.edu/pqbus
   • O’Reilly Safari: /orders/guides.rasmussen.edu/safari-tech

   APA Guide: /orders/guides.rasmussen.edu/apaExecutive Summary tabs in the Business Writing Guide: /orders/guides.rasmussen.edu/business/businesswriting

Submission

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