Sustaining Sustainability Discussion

COMPETENCY

Evaluate how sustainability strategies support an organization’s competitive advantage.

STUDENT SUCCESS CRITERIA

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

SCENARIO

You are a sustainability consultant hired by a U.S. based company to train the leadership team on how sustainable practices can lead to a competitive advantage. During your initial meeting, you assess the current state of the organization and are asked by the CEO to send him a report of your recommendations for the future state strategies that could not only lead to a competitive advantage but also positive social change.

INSTRUCTIONS

• Write a Corporate Memo in Microsoft Word (minimum three pages) to the CEO that describes your recommendations on strategies that would lead to a sustainable competitive advantage.
• Address the following to support your sustainable strategy for the organization:
• How are these strategies difficult to duplicate by the organization’s competitors?
• How can operating costs be reduced by implementing these sustainable practices?
• How would these strategies have a positive impact on the organization’s community and the environment?
• How can technology and innovation lead to a sustainable competitive advantage?
• Provide attribution for credible sources used in the professional memo.

RESOURCES

• For assistance with writing memos, please visit the Memo tab of the Business Writing Guide: http://guides.rasmussen.edu/business/businesswriting
• For assistance with grammar checking, please visit How do I create a Grammarly account?
• APA Guide: /orders/guides.rasmussen.edu/apa
• For research help, schedule a one-on-one meeting with the Business Librarian: /orders/rasmussen.libanswers.com/faq/167429

Recommended Library Databases

• Gale Virtual Reference (definitions & topic overviews): /orders/guides.rasmussen.edu/gvrl
• Discovery (articles & ebooks): /orders/guides.rasmussen.edu/discovery
• Business via ProQuest (articles): /orders/guides.rasmussen.edu/pqbus

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