Strayer University – MKT 100 Week 11 Final Exam(Version 2)
Strayer University – MKT 100 Week 11 Final Exam(Version 2).
Question 1 5 out of 5 points __________ examines the strong and weak correlations to identify underlying factors common to the responses.
Selected Answer: Factor analysis Correct Answer: Factor analysis
Question 2 5 out of 5 points Focus groups are typically used as a(n) __________ technique. Selected Answer: exploratory Correct Answer: exploratory
Question 3 5 out of 5 points Perceptual maps are pictures of which of the following? Selected Answer: competing brands and attributes
Correct Answer: competing brands and attributes
Question 4 5 out of 5 points Which is an approach in creating a perceptual map? Selected Answer: attribute based
Correct Answer: attribute based
Question 5 5 out of 5 points Marketing information should be gathered __________ so the company can be in the know and poised for action. Selected Answer: constantly
Correct Answer: constantly
Question 6 5 out of 5 points What does KPI stand for?
Selected Answer: key performance indicator
Correct Answer: key performance indicator
Question 7 5 out of 5 points Which of the following is a classic measure of the size of the audience that has been exposed to some brand information and who might therefore have some familiarity with the brand?
Selected Answer: reach
Correct Answer: reach
Question 8 5 out of 5 points What term refers to a homogenous sample of like-minded people within a network?
Selected Answer: clique
Correct Answer: clique
Question 9 5 out of 5 points Which of the following is NOT a good way to optimize reach? Selected Answer: lengthy expert blogs
Correct Answer: lengthy expert blogs