Social Media Campaign

(B) Community Health Nursing Diagnosis Statement

Format:

Increased risk of (identification of health problem or risk) among (affected aggregate or community) related to (etiological to causal statement) as demonstrated by (evidence or support for diagnosis).

Example:

Community Health Nursing Diagnosis: Social Isolation of the Elderly: Increased risk of social isolation among the elderly population of xyz county (your county or city) related to lack of social activities due to the current pandemic as demonstrated by above average depression rates among the elderly.

This statement clearly identifies the population of interest and the problem, but also gives clues to potential experience activities: Would more interactive activities available on social media be a solution? Or are there safe methods for the elderly to attend activities in the community? Is there adequate bus or transportation for the elderly?

Refer to:

· Unit 2 Module 2 of the course for the role of nurses in community health promotion and prevention.

· Unit 3 Module 3 of the course to understand assessment of the community.

· Unit 4 Module 4 of the course to assist with identifying the target population.

(B1) Health Inequity/Disparity

For the section on health inequities/disparities , you will identify imbalances of service within your community and provide data to support these imbalances or inequities.  Think about your general population and populations at risk related to your health concern.  For health disparity you will explain why your target population is more at risk, being left out, or in need of attention compared to other groups. For example, from your Field Experience did you identify any vulnerable populations of the community who were at a disadvantage for services?  Was insurance, access to services, income, location, lack of understanding contributes to some individuals not receiving higher levels of resources?  You will back up your findings with data from your community.  The data can include statistics supporting poverty levels, transportation services, insurance or lack of insurance, organizations available to community members, etc.……

Refer to:

· Unit 3 Module 3 (page 14) of the course for sources and data to assist with the community assessment and identify the inequity/disparity leading to the topic.

· Unit 3 Module 3 (page 16) of the course for Healthy People 2020 Topics and Objectives.

(B1a) Primary community and Prevention Resources

 In this section you will discuss the significant resources you found in your community during the field experience to support prevention/promotion of the health concern.

Refer to:

· Unit 3 Module 3 of the course to understand assessment of the community.

(B1b) Underlying Causes

Accurately and logically discuss the underlying causes that contribute to the selected primary health concern. (This may be similar from the information you included in section B1).

Refer to:

· Unit 3 Module 3 of the course to understand assessment of the community.

· Unit 4 Module 4 of the course to assist with identifying problems within vulnerable populations.

(B2) Evidence-Based Practice

Logically and appropriately include evidence-based practice article(s) relevant to the selected primary prevention field experience topic. Look for 1 or more articles that provide evidence for strategies, best practices, or guidelines that have been used to improve the problem within communities

Refer to:

· Unit 5 Module 5 of the course for Essential Reading to assist with applying evidence-based practice associated with primary prevention.

· Unit 3 Module 3 (page 16) of the course for Healthy People 2020 Topics and Objectives.

· WGU library for peer-reviewed scholarly article(s) concerning your primary prevention topic

This is not a section to discuss the reason for the problem in your community. Instead, you should discuss the best practices (EBP) for prevention/promotion of the health concern. Discuss and in-text cite and reference scholarly journal article(s) to support the practices for the primary prevention topic.

(B2a) Identification of Data

In this section include relevant data relating to selected field experience topic at the local, state, or national level and discuss your findings. This should include supportive data that your prevention topic is a true problem in your community.

Refer to:

· Unit 3 Module 3 (page 14) of the course for sources and data to assist with the community assessment and identify the inequity/disparity leading to the topic.

*Prior to developing your social media campaign, we recommend reviewing Unit 6 Module 6 of the course Essential Readings and Learning Explorations for review of best practices for implementing social media in healthcare. Be sure to download and review the Full CDCynergy pdf from the web link found in the Task Overview of the course.

(C1) Social Media Campaign Objective

The description presents a measurable objective of what you hope to accomplish to improve the health concern for your population using the social media campaign.

Components of the social media campaign objective should include

· improving what,

· for whom (target population)

· by what percent

· in what time frame.

Refer to:

· Unit 3 Module 3 of the course Essential Readings Chapter 12 Foundations for Population Health in Community/Public Health Nursing (page 215)

(C2) Social Marketing Interventions

Provide 2 specific population focused social marketing interventions to aid in meeting your objective in section C1. Describe how each intervention would improve the health message related to the selected field experience topic.

Refer to:

· Unit 3 Module 3 of the course Essential Reading Chapter 12 Foundations for Population Health in Community/Public Health Nursing (page 215)

· CDCynergy pdf (page 12, 14) link found in the Web Links of the Task Overview. Pdf link at the bottom of the page

(C3) Description of Social Media Platform

Describe applications you will use to implement your interventions (e.g. Facebook, Twitter, YouTube, Blogs, Snapchat, Instagram and others) that enable users to create and share content or to participate in social networking (electronic dissemination of ideas).

Refer to:

· Unit 6 Module 6 of the course Learning Exploration CDC Social Media Tools

· Unit 6 Module 6 of the course Essential Reading Chapter 4 Social Media for Nurses: Educating Practitioners and Patients in a Networked World (page 87-103).

(C3a) Benefits of Social Media Platform

Discuss how each platform will support preventative healthcare in your target population for your identified health problem.

Refer to:

· Unit 6 Module 6 of the course Learning Exploration CDC Social Media Tools

· Unit 6 Module 6 of the course Essential Reading Chapter 4 Social Media for Nurses: Educating Practitioners and Patients in a Networked World (page 87-103).

· CDCynergy pdf (page 11) link found in the Web Links of the Task Overview. Pdf link at the bottom of the page

(C4) Benefit to Target Population

You will Discuss how your target population will benefit from the social media campaign. Discuss how your target population would benefit from using social media to receive the health care message.

Refer to:

· Unit 6 Module 6 of the course Learning Exploration CDC Social Media Tools

· Unit 6 Module 6 of the course Essential Reading Chapter 4 Social Media for Nurses: Educating Practitioners and Patients in a Networked World (page 87-103).

· CDCynergy pdf link found in the Web Links of the Task Overview. Pdf link at the bottom of the page

(D) Best Practices for Social Media

Discuss the general principles for best practice in implementing all types of social media tools for healthcare marketing.

Refer to:

· Unit 6 Module 6 of the course Essential Readings for best practices of social media.

(E1) Stakeholder Roles and Responsibilities

A stakeholder is someone who has an interest in the health problem and whose support is required for the social media campaign to be successful. Stakeholders have a special connection to you and your involvement in the prevention of the health problem Identify the role and responsibilities for each stakeholder

· They are or could be affected by the social media campaign

· They are interested in how the social media campaign will impact them

· They may know what you need to know for the campaign to be successful

· Points of view from community perspective

· Communicates your message (e.g. Advertises your campaign)

Refer to:

· CDCynergy pdf (pages 20-22) link found in the Web Links of the Task Overview. Pdf link at the bottom of the page

· Unit 3 Module 3 of the course Essential Reading Chapter 16 Foundations for Population Health in Community/Public Health Nursing (page 267-271)

(E2) Potential Public and Private Partnerships

Partners have a working relationship to you and collaborate in an official capacity on the social media campaign. Discuss potential public partnerships relative to implementing your campaign (Public partners are comprised of organizations that are owned and operated by the government and exist to provide services for a community (e.g. law enforcement, healthcare agencies, emergency medical service (EMS), schools). Discuss potential private partnerships relative to implementing your campaign (Private partners is usually composed of organization that are privately owned and not part of the government (e.g. businesses, independently owned institutions, grocery stores).

Partners:

· are interested in fulfilling their role in the campaign and staying informed

· they work together with you to benefit everyone involved

· help to solve problems by seizing opportunity or sharing resources

Refer to:

· Unit 3 Module 3 of the course Essential Reading Chapter 12 Foundations for Population Health in Community/Public Health Nursing (page 209-210)

· Unit 3 Module 3 of the course Essential Reading Chapter 28 Foundations for Population Health in Community/Public Health Nursing (page 498-500)

(E3) Timeline

Discuss in detail the timeline with dates (week 1, week 2, etc.) for implementing the campaign.

Consider benchmarks (time points) from the planning phase to the evaluation phase.

Refer to:

· CDCynergy pdf found in the Web Links of the Task Overview. Pdf link at the bottom of the page

(E4) Evaluation

Explain how you will evaluate the effectiveness of meeting your measurable objective for the social media campaign. Include a measurement tool.

Refer to:

· Unit 3 Module 3 of the course Essential Reading Chapter 12 Foundations for Population Health in Community/Public Health Nursing (page 211-213, 216-217)

· Unit 7 Module 7 of the course resource links

· CDCynergy pdf link found in the Web Links of the Task Overview. Pdf link at the bottom of the page

(E5) Cost of Implementing the Campaign

Discuss the estimated direct/indirect costs of planning, implementing, and evaluating your campaign.

Refer to:

· CDCynergy pdf (page 15, 18, 26) found in the Web Links of the Task Overview. Pdf link at the bottom of the page

(F) Reflection on Social Media Marketing

Reflect on how the community health nurse can use social media marketing to promote healthier populations (provide one or more examples).

Refer to:

· Unit 3 Module 3 of the course Essential Reading Appendix C. Foundations for Population Health in Community/Public Health Nursing (page 594)

(F1) Reflection on Future Nursing Practice

Reflect on how you can apply a social media campaign to your future nursing practice (provide one or more examples).

References

Centers for Disease Control and Prevention. (2018). The CDC guide to strategies to decrease       smoking in the community. Retrieved from          http://www.cdc.gov/smoking/downloads/PA_2011_WEB.pdf