Message in a Ad by Adidas Paper
Description
We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns listed below:
- #HereToCreate by Adidas
- #PutACanOnIt by Red Bull
- #TweetFromTheSeat by Charmin
- #MyCalvins by Calvin Klein
- #NationalFriedChickenDay by KFC
- #WeAccept by Airbnb
- #DoUsAFlavor by Lays
- #ShareYourEars by Disney
In a minimum of 2 pages, please do the following:
- Summarize: Provide a summary of the ad and include a screenshot, and explain what the intent behind the ad is.
- Analyze: Look at what the ad actually says
- Describe: How social media play into the intent and the actual message?
- What made it successful (or not successful)?
- What ideas and opinions do you have about the product or brand after reviewing the ad?
- What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
- Must include a screenshot of the ad
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