MBA FPX5910 ExxonMobil Company Business Plans Proposal Paper
MBA FPX5910 ExxonMobil Company Business Plans Proposal Paper
Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes.
Introduction
Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp of the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope clearly and concisely. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.
For this assessment, you will formally propose your capstone project.
Preparation
- Review the MBA Capstone Project Description [PDF].
Assessment Description
Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.
Include, at minimum, the following information:
- Analyze a business challenge or opportunity.
- Include an introduction to your proposal.
- Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.
- Establish the premise of your paper; for example, if you plan to talk about how Dillard’s department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss.
- Define the strategy, scope, and action plan that you will use to complete the capstone project.
- Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity.
- Discuss the general type of data sources you will be used to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library’s business databases and article collections.
- Include the process or steps on accessing the data necessary for the analysis of a business topic or challenge.
- Write a conclusion.
- Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time.
- Be sure to conclude by asking for permission to continue to the next step.
Your proposal should be organized using these sections:
- Introduction.
- Summary.
- Discussion of the Proposal.
- Strategy and Scope.
- Action Plan.
- Conclusion.
MBA-FPX5910 Capstone Project Summary
MBA-FPX5910 Capstone Project Summary.pdf
Learner: Adam , Garza
OVERALL COMMENTS
Good organization overview and scope statements. More detail on your data collection approach and a stronger connection to specific MBA outcomes would improve your paper.
RUBRICS
CRITERIA 3
(17%)
Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
COMPETENCY
Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
NON_PERFORMANCE:
Does not identify the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
BASIC:
Identifies the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
PROFICIENT:
Explains the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity.
DISTINGUISHED:
Explains the level of accessibility to data necessary to examine a business topic, problem, or opportunity; outlines the process for obtaining the data and mitigating risks in obtaining the data.
Comments:
You need a more detail discussion on data accessibility.
CRITERIA 4
Explain how the topic will allow showcasing of leadership ability by demonstrating some MBA program outcomes.
(16%)
COMPETENCY
Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
NON_PERFORMANCE:
Does not explain how the topic will allow demonstration of MBA program outcomes.
BASIC:
Explains how the topic will allow demonstration of each MBA program outcome; however, the explanation does not support the alignment of topics to the program outcomes.
PROFICIENT:
Explains how the topic will allow showcasing of leadership ability by demonstrating some MBA program outcomes.
DISTINGUISHED:
Explains how the topic will allow showcasing of leadership ability by demonstrating some MBA program outcomes.; explanation includes specific details and examples.
Comments:
Make a connection to specific outcomes.
CRITERIA 5
(15%)
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
COMPETENCY
Communicate clearly and effectively in a business environment.
NON_PERFORMANCE:
Does not write coherently nor use grammar and mechanics as expected of a business professional; writing has major errors.
BASIC:
Writes somewhat coherently to support ideas, but writing has some grammar, mechanics, or other errors that detract from credibility as a business professional.
PROFICIENT:
Writes coherently with minimal or minor errors to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
DISTINGUISHED:
Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional; writing is free from errors and formatted appropriately for the purpose or audience.
Comments:
Your writing is on target. Thank you.
Supplemental Feedback