MBA-FPX5910 Capstone Project Summary

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MBA-FPX5910 Capstone Project Summary

MBA-FPX5910 Capstone Project Summary

Company Introduction

            ExxonMobil is the largest publicly traded international oil and gas company. Originating as a regional kerosene marketer, Exxon Co. merged with Mobil in 1999 and has since built an organization that applies technology and innovation to meet expanding energy needs. As a leader in the industry, ExxonMobil has access to many resources, massive refiners, and petroleum products to perform optimally in energy and chemical manufacturing (Lee, 2021). ExxonMobil tackles the challenge of meeting global energy needs through its investments and sponsorships, including various research facilities in multiple countries and energy-based services. Furthermore, they have sponsored exploration voyages for oil and natural gas hotspots on six continents and invested in next-generation technologies (Lee, 2021).

Statement of Scope

This project’s scope will focus on the various internal and external strategies ExxonMobil employs to stay relevant in a world where climate change, sustainability, and environmental responsibility have become ever so important. Environmental issues have not always been the primary concern of ExxonMobil. However, the market is continuously moving in that direction, and ExxonMobil is faced with the challenge of meeting these new market needs (Kolk & Levy, 2001, p. 501). Furthermore, climate change issues are a current topic of interest for many businesses. ExxonMobil serves as an example of a company that continues to incorporate new approaches in business that would have otherwise conflicted with its past business models. Ultimately, the goal has always been to identify future needs to keep the company relevant by any means. This project will assess these goals according to the company’s structure and organizational strategies. The result should be a comprehensively innovative, strategic, and sustainable approach to dealing with changing market demands due to climate change and other environmental factors.

The project will analyze the various frameworks of the company through VRIO, PESTEL, SWOT, and five forces analyses. Various sources include the company website; the University Library will be utilized to obtain the appropriate information. Examples of the necessary data for this project include the company’s finances, logistics, and other business operations. Access to such data may be limited due to confidentiality, privacy, legal matters, and company and consumer information protection rights. A member of the organization can be contacted to request such information to mitigate these challenges. Employees from a variety of departments should be contacted.

Demonstration of Outcomes

            ExxonMobil and the challenges it faces provide an excellent opportunity to test and demonstrate leadership skills. This project will allow for practice in applying foundational knowledge, understanding business systems and processes, integrating information access disciplines, and providing an evidence-based solution to a relevant business issue. For example, the VRIO, PESTEL, SWOT, and five forces analyses apply foundational knowledge to business systems, processes, and technology. They provide an overview of threats and opportunities that can be assessed and integrated according to the research and existing rules and regulations. The research will be from many perspectives, which heightens the importance of accurately integrating information to reach an evidence-based solution ultimately. This outcome will be supported by numerical data, including balance statements and cash flow.

Conclusion

Thus far, ExxonMobil has been able to accomplish sustainability throughout the years despite the challenges it faced. If the company is to remain relevant it must develop new strategies to overcome new challenges.  Climate change, among other environmental factors, poses significant threats to the company’s sustainability. Research and analysis will be necessary to determine different aspects of the organization to derive impactful strategies that help the organization maintain its status as an industry leader.

References

Kolk, A., & Levy, D. (2001). Winds of Change: Corporate Strategy, Climate Change, and Oil Multinationals. European Management Journal, 19(5), 501-509. DOI: 10.1.1.594.5121

Lee, J. (2021). Exxon Can’t Catch a Break. The Wall Street Journal.  /orders/www.wsj.com/articles/exxon-cant-catch-a-break-11627666841

Description

Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes. 

Introduction

Based on the feedback you received from faculty on your capstone summary in Assessment 1, you should now have a firm grasp of the scope of your project. In fact, if someone asks you what your project is about, you should have an “elevator speech” prepared. That is, you should have memorized 1–3 sentences that explain the topic, problem, and scope clearly and concisely. With just these few sentences, explaining your project to someone while on a short elevator ride would be no trouble at all! Additionally, having such a clear vision will help you with this assessment and the project overall.

For this assessment, you will formally propose your capstone project. 

Preparation

Assessment Description

Write a business proposal that formally proposes your capstone project and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.

Include, at minimum, the following information:

  • Analyze a business challenge or opportunity.
    • Include an introduction to your proposal.
    • Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.
    • Establish the premise of your paper; for example, if you plan to talk about how Dillard’s department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss. 
  • Define the strategy, scope, and action plan that you will use to complete the capstone project.
    • Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity. 
    • Discuss the general type of data sources you will be used to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide – MBA for locating credible resources from the Capella library’s business databases and article collections. 
    • Include the process or steps on accessing the data necessary for the analysis of a business topic or challenge.
  • Write a conclusion. 
    • Include a wrap-up that ensures your supervisor/client that your project will meet all requirements, be valuable to them, and be completed on time. 
    • Be sure to conclude by asking for permission to continue to the next step. 

Your proposal should be organized using these sections:

  • Introduction.
  • Summary.
  • Discussion of the Proposal.
  • Strategy and Scope.
  • Action Plan.
  • Conclusion.

ADDITIONAL INSTRUCTIONS FOR THE CLASS

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  • Discussion Questions (DQ)

Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words. Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source. One or two-sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words. I encourage you to incorporate the readings from the week (as applicable) into your responses.

  • Weekly Participation

Your initial responses to the mandatory DQ do not count toward participation and are graded separately. In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies. Participation posts do not require a scholarly source/citation (unless you cite someone else’s work). Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

  • APA Format and Writing Quality

Familiarize yourself with the APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required). Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation. I highly recommend using the APA Publication Manual, 6th edition.

  • Use of Direct Quotes

I discourage over-utilization of direct quotes in DQs and assignments at the Master’s level and deduct points accordingly. As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content. It is best to paraphrase content and cite your source. MBA-FPX5910 Capstone Project Summary

  • LopesWrite Policy

For assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me. Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes. Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own? Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for tips on improving your paper and SI score.

  • Late Policy

The university’s policy on late assignments is a 10% penalty PER DAY LATE. This also applies to late DQ replies. Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances. If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect. I do not accept assignments that are two or more weeks late unless we have worked out an extension. As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

  • Communication

Communication is so very important. There are multiple ways to communicate with me: Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class. Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.

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We will process your orders through multiple stages and checks to ensure that what we are delivering to you, in the end, is something that is precise as you envisioned it. All of our essay writing service products are 100% original, ensuring that there is no plagiarism in them. The sources are well-researched and cited so it is interesting. Our goal is to help as many students as possible with their assignments, i.e. our prices are affordable and services premium.

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