MBA-FPX5910 Assessment 5: Capstone Presentation
MBA-FPX5910 Assessment 5: Capstone Presentation
Create a 10-20 slide presentation with recorded audio that demonstrates how you would present and deliver your capstone project to your intended audience. Your presentation should be persuasive, use visual and graphical elements, and demonstrate professional speaking and presentation techniques.
Often in a business environment you will be asked to give a presentation of your knowledge, research, or plan to a group of stakeholders. In this assessment, you will present your capstone project. Imagine that your audience is a leader in the organization or industry that you chose, that they have not read your paper, and that you need to present the highlights to them in less than 10 minutes. This presentation should contain all of the main elements found in your paper and incorporate appropriate charts or graphics, as well as cite academic and business resources appropriately.
Assessment Description
Prepare and record a short presentation of your capstone project. Ensure that your presentation meets these expectations:
- Create a persuasive presentation using techniques to make a compelling business case and recommendations.
- Write in a style that is appropriate for presenting in a professional setting and appropriate for your intended audience.
- Add your commentary in the speaker’s notes area for each slide. This provides additional context to your slides, and it will be very efficient to have the speaker’s notes ready when you record the audio.
- Use design techniques that enhance your message and information.
- Apply visual and graphic elements effectively to support the business case and recommendations.
- Your presentation should include charts, graphs, or any illustrative evidence that supports the business case you made in the written part of your project.
- If you use existing charts or graphs, remember to credit the source using proper APA format for citations and references; for instance, figures should have in-text citations after their titles.
- Apply professional speaking and presentation techniques for telling the business story that connects with the audience.
- Your presentation must include slides with a recorded audio of you delivering your presentation to your intended audience.
- Use best practices of professional speaking and presenting to achieve a strong presentation.
- Submission Requirements
- Communication: Communicate in a manner that is scholarly, professional, respectful, and consistent with expectations for professional practice. Original work and critical thinking are required. Your presentation must be free of errors that detract from the overall message.
- Media presentation: Your presentation of your capstone paper should have presentation slides with audio recording of how you would present to your intended audience. Your presentation should be minimum of 10 slides and maximum of 20 slides, and should not exceed 8 minutes. Add speaker’s notes or a transcript to ensure accessibility for everyone.
- Resources: Include citations at the end of the presentation. Remember to cite your sources for graphics and visuals used.
- APA guidelines: Resources and citations are formatted according to current APA style and format.
- Font and font size: Use an appropriate size and weight for a presentation, generally 24–28 points for headings and no smaller than 18 points for bulleted text. For PowerPoint tips, refer to the PowerPoint Presentations Library Guide.
- Uploading Process
You may upload your presentation in any of the following ways: - Using Kaltura Media. (Refer to the MBA Program Resources for a Kaltura tutorial.)
- As a file in ePortfolio; share the link with faculty.
- A PowerPoint file with your recorded audio presentation. For this option, give yourself extra time to upload the PowerPoint, since large files may take more time to complete the uploading process.
- The link to your presentation that you uploaded to your YouTube channel.
- Whichever option you choose, be sure to indicate what it is in the submission box faculty know what type of file or link they are looking for.
Note: It is up to you to ensure that faculty can access your presentation. Dead links or failed technology may result in your receiving no credit for this assessment; thus, it is recommended that you test your link and recording on a computer that is not logged into the Capella system to ensure that it works properly before submission. You should allow sufficient time to test and troubleshoot issues.
EPORTFOLIO
You should consider adding this presentation to your personal ePortfolio. The ability to be persuasive, to communicate effectively, and to present information visually and orally is paramount for business leaders today. This presentation demonstrates your ability to communicate business analysis and recommendations effectively and is an important aspect of your portfolio.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria: - Competency 7: Communicate clearly and effectively in a business environment.
- Create a persuasive presentation that uses writing and designing techniques to make a compelling business case and recommendations.
- Apply visual and graphical elements effectively to support the business case and recommendations.
- Apply professional speaking and presentation techniques for telling the business story that connects with the audience.
MBA Capstone Project Description
MBA Capstone Project Description Throughout your MBA program, you have worked to develop as a business professional and prepare to meet future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating the business leadership skills and techniques you have learned throughout the MBA program.
• Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates what you have learned throughout your MBA program.
The following information outlines the requirements and work associated with the capstone project for MBA-FPX5910.
Capstone Project Examples You have a wide variety of choice when it comes to choosing a capstone project that is personally interesting and rewarding to you. It is your responsibility to propose a capstone topic and scope that will allow you to demonstrate all of the MBA program outcomes.
Examples of project types that might be proposed to meet these requirements include, but are not limited to:
• A strategic plan developed for an organization to use that helps them solve a problem or take advantage of an opportunity.
• A strategic analysis conducted on a selected part or area of an organization.
• A case study developed on a selected part of or situation within an organization.
• An intervention developed to address an organizational issue; for example, a workshop or training activity. The intervention should be broad-based enough to demonstrate the program-level outcomes.
• A consulting report developed to analyze a problematic issue within an organization; the issue and analysis should be broad-based enough to demonstrate program-level outcomes.
You may propose other project types for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your project type and/or topic, keep in mind that it must result in recommendations, next steps, or some other type of actionable, evidence-based takeaways for your intended audience, user, or subject of the project.
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Capstone Project Selection and Proposal Guidelines The organization must be real, not fictitious. This may be an organization to which you have direct access for data gathering or one for which you will gather data via published sources. In either case, it must be an organization for which you can gather the data needed to complete the project. If need be, you may be allowed to use a disguised name for the organization in the project report, but you must disclose to faculty what actual organization is being used as the setting for the project.
There are certain organizations that we want you to avoid using for your capstone. These organizations have been overly covered in the various business courses and might not be “fresh” enough for you to showcase your MBA outcomes. For that reason, we encourage you to select more low-profile organizations, or ones you can easily access for researching and analyzing. Do not select these organizations for your capstone project:
• Airlines: Southwest, American, Delta, United
• Retailers: Amazon, Target, Walmart
• Tech Companies: Apple, Google, Netflix
• Auto Companies: Ford, Tesla, Toyota, Volkswagon
• Beverage Companies: Pepsi, Coke, Starbucks
• Burger King & McDonald’s
• Harley-Davidson Motor Company.
• Johnson & Johnson
• Proctor & Gamble
• Kellogg’s
• Uber
• Any other company that your instructor posts in Announcements
When proposing a capstone project, you will be required to briefly identify how the proposed project ensures the demonstration of all seven program outcomes.
The scope of effort required should be such that it is doable in a 15–20 page paper, which is to be submitted in Assessment 4.
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Capstone Project Requirements The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the Capstone Project Scoring Guide, at the Proficient level. It outlines the expectations, at a minimum, for demonstrating each program outcome. (For the best grade possible, strive to meet the grading criteria at the Distinguished level.)
MBA Program Outcome Grading Criteria (at the Proficient Level) 1. Apply foundational knowledge
and an understanding of business systems, processes, and technology within and across core disciplines.
Applies foundational knowledge (theories, models, practices) and an understanding of business systems, processes, and technology within and across core disciplines.
2. Integrate information across disciplines and from differing perspectives.
Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically.
3. Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
Develops logical, well-supported, solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities.
4. Apply innovative, strategic, and sustainable approaches to business practice and planning.
Applies innovative, strategic, and sustainable (long- term) approaches to business practice and planning.
5. Lead and collaborate in virtual, global, and culturally diverse environments.
Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
6. Integrate principles of ethics and integrity into business decisions.
Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas.
Capstone Deliverables You will plan, execute, and deliver your capstone project; it should include the components and requirements listed in this table.
Assessment Brief Assessment Description Submission Requirements Assessment 1: Capstone Project Summary
You will develop a brief summary of your capstone project so that faculty can approve your organization choice and scope and provide appropriate guidance. The project summary will also list out each program outcome and how the topic allows you to demonstrate mastery of each.
• Double spaced, academic style.
• Use at least one resource from the Capella library and one from the Wall Street Journal.
• Length is 2–3 pages.
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Assessment 2: Capstone Proposal
Once your topic and scope are approved, you will submit a formal proposal that includes a concise analysis of your business topic. You will also explain how you will leverage your leadership strengths assessment results and coaching experience (provided by BetterUp), as well as your knowledge and experience as a leader, to support your capstone work.
• Single spaced, professional style.
• Use at least two resources from the Capella library.
• Reference your BetterUp leadership strengths assessment results and coaching experience.
• Length is 2–3 pages.
Assessment 3: Annotated Outline
To help you stay on track and receive faculty feedback, you will create an annotated outline of your paper. This document will list all of the major sections and sub-sections of your paper and include some resources.
• Double spaced, academic style.
• Use at least four resources from the Capella library, in addition to Internet resources.
• Length is 2–5 pages. Assessment 4: Capstone Project
The final written project report will be a formal document prepared for the key stakeholders of your project. The structure and length of the document will vary according to the type of project being undertaken, but the report is expected to be substantial.
In Appendix A, you can view the Capstone Project Scoring Guide. Be sure to review these criteria often throughout your project to ensure you are fulfilling the expectations of the MBA program outcomes.
• Single spaced, professional style.
• Use at least six resources from the Capella library, in addition to Internet resources.
• Length is 15–20 pages.
Assessment 5: Reflection and Goal Setting (Note: this assessment is not part of the Capstone paper)
This paper will summarize how your strengths—as identified in the BetterUp leadership assessment and improved through your coaching—helped you to create an effective capstone project. Your paper will include a reflection of your growth, how you have applied your strengths, & how you would apply those strengths further to enact the recommendations you made in your Capstone paper.
• Single spaced, professional style.
• Reference your BetterUp strength assessment results and coaching
• Length is 2-4 pages
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Assessment 6: Capstone Presentation
This formal oral presentation will be supported by a PowerPoint presentation including slides with notes. You will record the oral presentation and upload it to the courseroom for formal review by faculty. Your presentation should present all facets of the capstone project.
• Presentation slides with audio recording of you presenting to your audience.
• Length is 10–20 slides. • Not to exceed 8 minutes of
run time.
Credible Resources The majority of your resources should be from credible sources such as peer-reviewed, scholarly journals and articles found in the Capella library. Other resources/databases, also available from the Capella library, are the Wall Street Journal, Harvard Business Review, Lexis Nexis, IBIS, et cetera. By now you should have solid skills in navigating the Capella library, but just in case you need a refresher, remember that we have a custom library guide, Research Guide – MBA, which is an excellent place to start your research.
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You may also use additional Internet resources (such as blogs, websites, white papers, et cetera), but evaluate and vet these sites/resources diligently to ensure you are using information that is credible and evidence based. Use this information to determine whether or not the resource is credible: Sources: What Can You Use for Your Research?; make sure you explore the source types listed on the left.
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Appendix A – Capstone Project Scoring Guide
Criteria Non-performance Basic Proficient Distinguished
Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
References but does not apply fundamental, practical foundational knowledge (theories, models, practices) and a functional understanding of business systems, processes, and technology.
Applies fundamental, practical foundational knowledge (theories, models, practices) and a functional understanding of a limited set of business systems, processes, and technology within but not across core disciplines.
Applies foundational knowledge (theories, models, practices) and an understanding of business systems, processes, and technology within and across core disciplines.
Applies a balance of theoretical and practical foundational knowledge (theories, models, practices) and an in- depth understanding of a full range of business systems, processes, and technology within and across core disciplines. Justifies approach to integrating foundational knowledge, business systems, processes, and technology within and across core disciplines.
Integrate most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically.
Analyzes information from a singular discipline or perspective or poorly analyzes information across disciplines from few differing primary functional perspectives.
Analyzes but does not integrate limited information (data, insights, best practices) across disciplines from few differing primary functional perspectives individually but not holistically.
Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically.
Evaluates supportive and conflicting information (data, insights, best practices), integrating insights across disciplines from multiple diverse functional and strategic perspectives individually and holistically.
Develop logical, well- supported solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities.
Develops unsupported (that is, emotional testimonials, anecdotes, or lack of evidence) solutions and solutions that are not logically connected to business challenges and opportunities.
Develops unsupported (that is, emotional testimonials, anecdotes, or lack of evidence) solutions or solutions that are not logically connected to business challenges and opportunities.
Develops logical, well- supported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to solve business challenges and opportunities.
Develops logical, well- supported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to systematically solve business challenges and opportunities relevant to all applicable stakeholders and cross- functional departments.
Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning.
Does not apply or poorly applies elements of innovative, strategic, and sustainable approaches to business practice and planning.
Applies some elements of innovative, strategic, and sustainable approaches to business practice and planning.
Applies innovative, strategic, and sustainable approaches to business practice and planning.
Integrates and justifies innovative, strategic, and sustainable approaches to business practice and planning that appropriately challenge the status quo while recognizing change management implications.
Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
Does not describe or poorly describes leadership or collaboration strategies.
Describes leadership and collaboration principles and strategies that may or may not be appropriate to virtual,
Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
Assesses leadership and collaboration principles, strategies, and opportunities in virtual, global, and culturally
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global, and culturally diverse environments. diverse environments
and integrates flexible perspectives and collaborative approaches in business.
Integrate principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas.
Does not assess or poorly assesses principles of ethics and integrity.
Assesses principles of ethics and integrity by analyzing ethical implications but may overlook important ethical considerations.
Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas.
Integrates principles of ethics and integrity into business decisions by assessing ethical implications, resolving ethical conflicts and dilemmas, and making right and just decisions for the organization and the larger business community.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Does not write coherently nor use grammar and mechanics as expected of a business professional; writing has major errors.
Writes somewhat coherently to support ideas, but writing has some grammar, mechanics, or other errors that detract from credibility as a business professional.
Writes coherently with minimal or minor errors to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional; writing is free from errors and formatted appropriately for the purpose or audience.
ADDITIONAL INSTRUCTIONS FOR THE CLASS
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- Discussion Questions (DQ)
Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words. Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source. One or two-sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words. I encourage you to incorporate the readings from the week (as applicable) into your responses.
- Weekly Participation
Your initial responses to the mandatory DQ do not count toward participation and are graded separately. In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies. Participation posts do not require a scholarly source/citation (unless you cite someone else’s work). Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.
- APA Format and Writing Quality
Familiarize yourself with the APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required). Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation. I highly recommend using the APA Publication Manual, 6th edition.
- Use of Direct Quotes
I discourage over-utilization of direct quotes in DQs and assignments at the Master’s level and deduct points accordingly. As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content. It is best to paraphrase content and cite your source.
- LopesWrite Policy
For assignments that need to be submitted to Lopes Write, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me. Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes. Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own? Visit the Writing Center in the Student Success Center, under the Resources tab in Loud-cloud for tips on improving your paper and SI score. MBA-FPX5910 Assessment 5: Capstone Presentation
- Late Policy
The university’s policy on late assignments is a 10% penalty PER DAY LATE. This also applies to late DQ replies. Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances. If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect. I do not accept assignments that are two or more weeks late unless we have worked out an extension. As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.
- Communication
Communication is so very important. There are multiple ways to communicate with me: Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class. Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.
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