Health Promotion Through Social Marketing
You may choose a family group, a social group, or a community group. Include information about environmental factors that may impact delivery of health promotion activities. For example, you might discuss if the group is rural or urban. access to transportation or computers and the impact (positive or negative) that these factors may have on routinely accessing health promotion information or attending group events such as health fairs. Describe the characteristics and makeup of the group you selected. Include your rationale for why this behavior is a concern and include qualitative and/or quantitative data to support your choice.
RN-BSN Syllabus – Reviewed and Revised March 2021 14
Grading Rubric for Week 3 Assignment: 60 points
Metrics Poor
(0-5 points)
Needs Significant Improvement (6-8 points)
Needs Some Improvement (9-10 points)
Excellent (11-13 points)
For the chosen group, behavior, and health promotion intervention:
Identify the product, cost of implementation,
availability of resources to implement, and the
promotion of the plan.
Does not identify the product, cost of implementation, availability of resources to implement, and the promotion of the plan OR is limited in development.
Limitedly identifies the product, cost of implementation, availability of resources to implement, and the promotion of the plan.
Somewhat identifies the product, cost of implementation, availability of resources to implement, and the promotion of the plan.
Clearly identifies the product, cost of implementation, availability of resources to implement, and the promotion of the plan.
Determine if the social marketing was
successful.
Does not determine if the social marketing was successful OR is limited in development.
Limitedly determines if the social marketing was successful.
Somewhat determines if the social marketing was successful.
Clearly determines if the social marketing was successful.
Explain the process evaluation used in the
determination of success.
Does not explain the process evaluation used in the determination of success OR is limited in development.
Limitedly explains the process evaluation used in the determination of success.
Somewhat explains the process evaluation used in the determination of success.
Clearly explains the process evaluation used in the determination of success.
Identify the benchmark or percentage of
participants that would indicate success.
Does not identify the benchmark or percentage of participants that would indicate success OR is limited in development.
Limitedly identifies the benchmark or percentage of participants that would indicate success.
Somewhat identifies the benchmark or percentage of participants that would indicate success.
Clearly identifies the benchmark or percentage of participants that would indicate success
Metrics Poor
(0-1 point)
Needs Significant Improvement
(2 points)
Needs Some Improvement (3 points)
Excellent (4 points)
Mechanics and Grammar Numerous errors in usage, capitalization, punctuation, and spelling that interfere with reading/ understanding.
Some errors in usage, capitalization, punctuation, and spelling that interfere with reading/ understanding.
Minor errors in usage, capitalization, punctuation, and spelling that do not interfere with reading/ understanding.
No errors in usage, capitalization, punctuation, and spelling.
APA formatting Numerous errors in APA format, in-text citation(s), and/or reference page.
Some errors in APA format, in-text citation(s), and/ or reference page.
Minor errors in APA format, in-text citation(s), and/or reference page.
No errors in APA format, in-text citation(s), or reference page.
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