Module 3

Module 3

Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

Discuss the five-stage process of conducting marketing research. Explain in detail.

Written Assignment Requirements:

  1. 12 pt. Times New Roman
  2. Double Space
  3. All margins must be one inch each
  4. Please type the question on your paper

The American Academy of Pediatrics wants to conduct a survey of newly graduated family practitioners to assess why they did not choose pediatrics for their specialization. Provide a definition of the population, suggest a sampling frame, and indicate the appropriate sampling unit. This assignment must be one page.

Current Event Discussion

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It is very important for students to know and understand the events that are happening across
the globe within healthcare specific to ambulatory services. This is an assignment designed to have you read an article from an online journal article or online news site and to analyze that article. Please respond to at least one of your classmates. You are to include the following criteria in your assignment:
1. Article Title – 1 Point
a. What is the title of the article? (Exact wording)

2. Topic – 1 Point
a. What is the topic of your article?

3. Article Source – 1 Point
a. Where did you get the article?

4. Summary – 2 Points
a. Briefly, and in your own words, summarize the content of the article.
b. Three (3) sentence minimum

5. Reaction – 5 Points
a. Take a position on the issue contained in the article.
b. How do you feel about this event?
c. How does this event affect you?
d. Five sentence (5) minimum.

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