BI and BA Solution to Increase Sales Presentation

Module 02 Content

1. You have been hired as a new entry-level business analyst for a national finance company. In your role, you are responsible for reviewing, analyzing, and evaluating the business systems, market data, and trends that the end users need. You have been asked to define a new project based on a given set of objectives from the senior business analyst.
   Your first objective is to meet with the operations manager to discuss the decline in sales. In preparing for your upcoming meeting with the operations manager, you decide to research the following areas and prepare a Microsoft PowerPoint presentation (no speaker notes required) covering them:

   1. The difference between Business Intelligence (BI) and Business Analysis (BA)
   2. Possible tools used to gather, analyze, and implement BI and BA solutions.
   3. A BI and BA recommendation that could possibly help increase sales.

   Support for creating PowerPoint presentations
   Recommended library databases include:

   • Gale Virtual Reference
   • Business Source Complete
   • Business via ProQuest

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